Desperate Housewives buys from Sterling Industries

Products will appear in a new home on the set.
Beginning with the April 22 episode, ABC’s Sunday night hit series, Desperate Housewives, will feature 16 products from Norcross, Ga.-based Sterling Industries. Most of the products will decorate the home of a new character, Victor, who does not live on Wisteria Lane, but is in pursuit of Gabrielle, who does. However, a pair of Sterling’s candlesticks will be going into Gabrielle’s home.
After visiting Sterling’s Los Angeles showroom a couple of months ago, a buyer for the show took a catalog back to the set designer who, according to Sterling showroom manager Andrea Dial, prefers to shop by catalog.
“The designer looked at every page, marking what she wanted and what ‘room’ it was to be used in,” Dial said. “She then sent the buyer back to the showroom to place the order. Because the buyer saw the high quality of our merchandise in the showroom, she was able to help the set designer understand how beautiful the pieces would look on film.”
A list of the products may be viewed on Sterling’s Web site (mysterlinghome.com) along with details of a promotion in which a discount will be applied toward purchases of eight or more of the items on the Desperate Housewives product list.
Source: Home Accents Today