B&B Italia : Modern Italian Furniture with Integrity

In today’s market, high-end clothing and furnishings are becoming as popular in the US as they have always been in Europe. Americans have practically been conditioned to go for quantity over quality, and it ends up costing them more in the long run. If many US consumers were to go into a high-end furnishing store and see a simple chair they loved, but saw that it was $1,500.00 dollars, they may turn around and walk right out.
A European would inquire about the chairs quality, durability, warranty, and versatility, then weigh its attributes against a cheaper version that cost half as much. Most often the cheaper version will be similar in looks, but the original version will last 5 times longer than the lower quality copy. In theory, the European consumer just saved over double the higher-end chairs worth.